Advertising Policy

The following general terms and conditions (“Advertising Contract”) govern all advertisements (including display, native, newsletter, video, audio, sponsored content, and any other advertising units) published on bviplatinum.com | bvidailynews.com (the “Website”) and related digital properties operated by Platinum Media Group (the “Publisher”), at the request of an advertiser or advertising agency (jointly and severally, “Advertiser”). By placing an insertion order, purchase order, submitting creative, providing ad tags, or otherwise consenting in writing to have an advertisement published, Advertiser agrees to be bound by these terms, and acknowledges that no other terms and conditions shall apply unless expressly agreed in writing by Publisher.

1. Advertising Approval / Start Date / Cancellation / Renewal
   
   Approval: All advertising copy, creative, landing pages, ad tags, tracking pixels, and linked content are subject to Publisher approval. Publisher may reject, pause, remove, or require changes to any advertisement at any time in its sole discretion, including for reasons of legality, policy compliance, user experience, brand safety, security, or operational constraints.
   
   Start Date: Campaign start dates and flighting are not guaranteed until creative and any required assets/tags are received, approved, and technically verified by Publisher, and payment terms are satisfied.
   
   Cancellation: Advertiser may cancel the Advertising Contract at any time before the campaign begins at no charge. If cancellation occurs after the campaign begins, Advertiser is subject to a cancellation fee equal to 30% of the unused portion of the contract, unless otherwise stated in the insertion order. Publisher may immediately pause or terminate any campaign for policy violations or non-payment; such termination does not relieve Advertiser of payment obligations for delivered services or applicable fees.
   
   Renewal: Unless otherwise stated in the insertion order, the Advertising Contract may automatically renew for successive terms at the then-current rate card (or mutually agreed rates) unless Advertiser provides written notice to Publisher at least thirty (30) days prior to the expiration of the then-current term.


2. Advertising Content / Prohibited Content / Compliance
   
   Advertiser is solely responsible for the accuracy, legality, and compliance of all advertising materials and linked destinations. Publisher is not responsible for errors or omissions in materials provided by Advertiser or for changes requested by Advertiser after a campaign has begun.
   
   Prohibited Content: Advertisements promoting or depicting illegal activity, pornography/sexually explicit content, hate/harassment, deceptive or misleading claims, counterfeit goods, malware/spyware, unauthorized data collection, or any other unlawful or inappropriate content are not acceptable. Publisher may also restrict or reject certain categories (including but not limited to gambling, alcohol, tobacco/nicotine, CBD/THC, adult services, political ads, or sensitive/controversial content) at Publisher’s discretion or as required by law or platform policy.
   
   Compliance: Advertiser agrees to comply with all applicable laws, regulations, and industry standards, including rules related to advertising disclosures, endorsements, promotions, data privacy, and consumer protection. If any advertisement requires disclosures (e.g., “Sponsored,” “Advertisement,” “Paid Partnership,” pricing/terms, eligibility), Advertiser must supply compliant disclosure language and ensure landing pages remain compliant throughout the campaign.


3. Placements / Positioning / Competitive Separation
   
   Publisher has the right to determine final placement, layout, and delivery method of advertisements. Any conditions in insertion orders, purchase orders, or copy instructions involving placement (such as page location, adjacency, competitive separation, or exclusivity) will be treated as a positioning request unless explicitly stated as guaranteed in writing by Publisher. Publisher’s inability or failure to comply with positioning requests does not relieve Advertiser of the obligation to pay for the advertisement.
   
   Semi-Exclusive (rotation) advertising is shared space and Publisher may rotate advertisements from up to four (4) other advertisers in the position unless otherwise stated.
   
   Exclusive advertising guarantees Advertiser an exclusive space only if explicitly stated as “Exclusive” in writing. If exclusive, Advertiser may rotate up to four (4) creatives at any given time unless otherwise agreed. Exclusive placement does not permit promoting unrelated third parties or non-affiliated events without Publisher’s written approval, and additional charges may apply.


4. Ad Specs / Creative Delivery / Technical Requirements
   
   Advertiser is responsible for supplying creative that meets Publisher’s specifications (dimensions, file size, format, animation limits, click URLs, and safe content requirements). Publisher may require revisions if creative causes layout issues, performance issues, policy concerns, or fails technical validation.
   
   If Advertiser provides third-party ad tags, pixels, or scripts (including from an ad server), Advertiser warrants that such tags are safe, do not contain malware, do not auto-download software, and do not collect data unlawfully. Publisher may block or remove tags that degrade performance or violate policy, and may require conversion to Publisher-hosted creative.


5. Delivery / Impressions / Make-Goods
   
   Unless otherwise stated, delivery is measured as served impressions/clicks as recorded by Publisher’s reporting (or Publisher’s ad server). Third-party discrepancies may occur; Publisher’s metrics will govern for billing and delivery unless otherwise agreed in writing.
   
   If Publisher fails to deliver the contracted inventory due to Publisher error, Publisher’s sole obligation is, at Publisher’s discretion, to (i) provide a comparable make-good placement at a later time, or (ii) refund the unused portion of the contract. Delivery may be affected by seasonality, traffic variability, ad-blocking, user consent settings, viewability, and technical constraints.


6. Statistics / Reporting
   
   Publisher will furnish Advertiser with advertising statistics on active campaigns every seven (7) days during the life of the contract via email, unless otherwise agreed. Advertiser must maintain a valid email address to receive reports. Publisher may also provide interim or final wrap reports at Publisher’s discretion or upon reasonable request.


7. Payment Terms / Late Fees / Collections
   
   Invoices are rendered on or about the date the contract is signed or the first date the advertisement is scheduled to appear. Payments are due net 30 days from invoice date unless otherwise stated. Publisher reserves the right to require pre-payment or cash-with-order at any time, including for new advertisers or overdue accounts.
   
   Should any invoice become past due, Publisher may suspend or terminate delivery and demand payment in full. Suspension does not relieve Advertiser of its obligation to pay. Advertiser agrees to pay reasonable costs of collection, including attorneys’ fees and court costs if incurred. Disputes must be communicated to Publisher within ten (10) days of invoice date; Advertiser must pay undisputed amounts pending resolution.
   
   Agency commission (or equivalent) of up to 12% may be paid to recognized agencies with whom Publisher has contracted for advertising sales services. If a commission is due, it will be listed on the invoice. The invoiced amount is the payment due to Publisher.
   
   A $40.00 charge applies for any check not honored by the bank. Returned checks must be replaced with certified funds (overseas) or cash (local) within seventy-two (72) hours of notification. Publisher may withhold further advertising pending receipt of replacement funds.


8. Privacy / Cookies / Consent-Based Delivery
   
   Publisher may use cookies or similar technologies to deliver and measure advertising. Where required, Publisher may limit or block delivery of certain advertising technologies unless a user has provided consent. Advertiser acknowledges that consent settings, browser restrictions, and ad-blocking may reduce reach, targeting, or measurement. Advertiser agrees not to attempt to circumvent user choices or Publisher consent controls.


9. Force Majeure
   
   Publisher shall not be liable for any delay, interruption, or failure to perform due to causes beyond Publisher’s reasonable control, including server outages, maintenance, network failures, strikes, work stoppages, accidents, fires, acts of God, civil disturbances, governmental actions, or other circumstances not within Publisher’s control.


10. Indemnification
    
    All advertisements, including without limitation those for which Publisher provides creative services, are accepted and published upon the representation by Advertiser that Advertiser is authorized to publish the entire contents and subject matter thereof, and that such publication will not violate any law or infringe any right (including intellectual property, privacy, or publicity rights) of any third party.
    
    In consideration of publication, Advertiser (and, if applicable, its agency) agrees to indemnify, defend, and hold harmless Publisher, its owners, officers, employees, contractors, and affiliates from and against any and all losses, damages, liabilities, penalties, judgments, and expenses (including reasonable attorneys’ fees) (collectively, “Losses”) arising out of or related to: (i) the advertisement content or materials; (ii) any linked content or landing page; (iii) any ad tags, pixels, scripts, or third-party technology provided by Advertiser; (iv) allegations of defamation, false advertising, unfair competition, copyright/trademark infringement, misappropriation, privacy/publicity violations, or violation of law; or (v) Advertiser’s breach of this Advertising Contract. Publisher will provide reasonable notice of any such claim. Advertiser may not settle any claim in a manner that imposes liability or obligations on Publisher without Publisher’s prior written consent.


11. Limitation of Liability / Disclaimer of Warranties
    
    In the event (i) Publisher fails to publish an advertisement in accordance with the agreed schedule, or (ii) any other failure, technical or otherwise, of such advertisement to appear as provided, Publisher’s sole liability to Advertiser and agency shall be limited, at Publisher’s discretion, to placement of the advertisement at a later time in a comparable position, or refund of the unused portion of the contract.
    
    PUBLISHER SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES ARISING IN CONNECTION WITH THIS CONTRACT, INCLUDING LOST PROFITS OR BUSINESS INTERRUPTION, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. PUBLISHER DISCLAIMS ALL WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND WARRANTIES ARISING FROM COURSE OF DEALING OR COURSE OF PERFORMANCE. WITHOUT LIMITATION OF THE FOREGOING, PUBLISHER SPECIFICALLY DISCLAIMS ANY WARRANTY REGARDING ANY BENEFIT ADVERTISER MIGHT OBTAIN FROM DISPLAYING THE ADVERTISING OR THAT THE ADVERTISING WILL BE ERROR-FREE. PUBLISHER DOES NOT ACCEPT SEQUENTIAL LIABILITY AND MAY HOLD ADVERTISING AGENCY AND ADVERTISER JOINTLY AND SEVERALLY LIABLE FOR ALL AMOUNTS DUE HEREUNDER.


12. Miscellaneous
    
    Entire Agreement: This Advertising Contract, together with any signed insertion order, constitutes the entire agreement regarding the advertising placement and supersedes prior discussions.
    
    Modifications: Any modification must be in writing and signed by Publisher (email confirmation from Publisher may be sufficient).
    
    Severability: If any provision is found unenforceable, the remaining provisions remain in full force and effect.
    
    Assignment: Advertiser may not assign this contract without Publisher’s prior written consent.
    
    Electronic Signatures: The parties agree that electronic signatures and electronic acceptance are valid and binding.